Objective:
To visually convey Qatar’s transformation over the years, highlighting its rich cultural heritage alongside its rapid modernization, in celebration of Qatar National Day (QND).
About:
Luxury meets entertainment at one of the most prestigious malls in Qatar, reflecting some of our best campaigns for over two years and counting.
Sector: Retail
SOW: Social Media | Paid Campaigns | Website | Mobile App | Photography & Videography
Challenges:
Solutions:
Utilized a combination of zoom-in and zoom-out videography techniques. The zoom-in emphasized Qatar’s historical aspects, showcasing its rich heritage and cultural significance. The zoom-out highlighted the nation’s remarkable progress and modernity, celebrating its growth.
Strategically developed the video to appeal to a wide audience by balancing both traditional and contemporary elements of Qatar.
Integrated modern trends into the creative content, ensuring the video would resonate on social media platforms and encourage higher engagement.
Insights Achieved:
The video successfully celebrated Qatar’s past and present, striking a balance between tradition and modernity. It received widespread attention on social media, contributing to Place Vendôme's positioning as a key participant in national celebrations.
