The McDonald's case study highlights challenges related to limited growth in their mobile app user base. The primary goals identified are to acquire new downloads, attract new users, and enhance the frequency of app usage.
The Tmdone case study highlights challenges related to their market share. The primary goals identified are to increase market share and increase sales.
The Best Al Yousifi case study highlights challenges related to the low awareness about ecom. The primary goals identified are to increase awareness, traffic and sales.