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case-study

The McDonald's App

The Challenge 

  • Boost App Adoption

The Project Goals

  • Get new downloads
  • Get new users
  • Increase frequency of using the app

The Hidden Challenge

  • The app introduced a new way to redeem offers
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398%

398%

Increase in Download

198%

198%

Increase in Registration

688%

688%

Increase in Redemptions

What services did we provide?
Digital Strategy, Digital media buying

What strategies did we implement?
Strong welcome offer, strong win back offer for re-engagement

What technologies did we use?
Meta, Google Ads, Snapchat, Apple Ads, Programatic

How did we measure the success?
Through Kochava's report and Sales revenue reports 

Percentage of growth vs. percentage spent ​​​:
Doubled the results for the same budget

What are the major objectives that the client was happy with ​​​​?
The noticeable increase in the app's usage

Let's make something

Happen

Get intouch

Tmdone - Oman

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