Objective: Launch a new brand in the market and conversions.
About: Laifen is an international brand and recently entered the Saudi Market through a Saudi reseller. The main focus is to create awareness about the brand and to sell the two products they have, hair dryers and toothbrushes.
The brand USPs had many, mostly focused on the high technology the products have.
Sector: Retail // Beauty
SOW: Creative Campaigns | Performance Paid Campaigns
Challenges:
• New brand, not known yet in the market
• High competition in the market with renown brands
• A minimum quantity to be sold in the first year
Solutions:
• An outstanding and unique creative
• Focused communication on the USPs and reviews from the Saudi Market
• Ecom channels setup and management to support the website, such as Noon & Amazon shops.
• Diversification of the channels for conversions and daily optimization towards lowest CPA & highest ROAS.
Insights Achieved:
• Increased ROAS from 0.2 to 5
• Increased the daily/monthly sales 6 times
Success Measurement Tools:
• Website Analytics
• ReportGarden reporting dashboard
• Advertising platforms pixels and dashboards
• Google Analytics dashboard
• Aggregators shops analytics dashboard
